Product · Custom scope · quoted

A custom build for the brief that sits in the middle.

Not every brief fits The Website or The System. A Bespoke Build is a custom scope, quoted per project — with a written price and date back within 24 hours.

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Quoted per project · written scope back within one working day

Who this is for

The gap between a website and a system.

The Website is a fixed-scope marketing site — up to 5 pages, one enquiry form, yours in 5 working days for AED 10,000.

The System is a full rebuild — public site, internal operations and client login, delivered in 10 working days for AED 50,000 + AED 8,750/month.

A Bespoke Build covers everything in between: a marketing site with a booking flow, a portfolio with a members' area, or a single custom module that your existing platform can't handle cleanly.

"If the brief needs something The Website can't do, but The System would be overkill, it's a Bespoke Build."

Typical brief

One custom flow or surface

Pricing

Fixed after scoping

Timeline

Quoted working days

Ownership

Outright or licensed

What a bespoke build looks like

Three common shapes.

Anonymised examples based on real briefs we've scoped. Yours may look different — that's the point.

Booking site + public presence

A service business needs a sharp marketing site, but enquiries must land in a calendar with availability, deposits and reminders — not just a contact form.

What's built

Bespoke 4–6 page marketing site
Availability-aware booking flow
Deposit or card capture on booking
Automated confirmation and reminder emails

Not The Website: The moment a visitor chooses a slot, pays a deposit and receives a confirmation, the site is no longer a fixed 5-page brochure.

Not The System: There's no internal operations layer, staff dashboard or client login. The business runs on the calendar they already use.

Members' area on a portfolio

A studio or agency wants to show public work, but also give logged-in clients access to project updates, files and signed-off deliverables.

What's built

Public portfolio with case studies
Client login per project
Gated project page with files and status
Email notification when something new is posted

Not The Website: A public portfolio can't gate content or send per-client notifications. The login changes the shape of the build.

Not The System: There's no CRM, pipeline or internal workflow engine — just a clean client surface on top of the public site.

Single bespoke module

A business already has a product, but needs one custom tool — a quoting engine, an approval workflow or a dashboard — that their current platform can't do cleanly.

What's built

Discovery on the existing stack
One focused module, built to match the existing UI
Integration with the current data or auth
Handover docs and a recorded walkthrough

Not The Website: This isn't a marketing site; it's a functional tool with business logic.

Not The System: It's one module, not a full public site + operations + client login rebuild.

Where it sits

Website, Bespoke or System?

Same team and method. The difference is scope, price model and what you get at handover.

	The WebsiteAED 10,000	Bespoke BuildQuoted per project	The SystemAED 50,000 + monthly
Scope type	Fixed 5-page marketing site	Custom scope from your brief	Public site + operations + client login
Typical pages / flows	Up to 5 pages, one enquiry form	Varies — quoted in the scope	Up to 8 pages + internal tools + login
User logins	None	Optional — one role or client group	Multi-role client + team logins
Internal operations	None	Optional — one focused tool or workflow	Full operations layer built around your process
Pricing model	Fixed build fee	Fixed after scoping — quoted per project	Fixed build fee + required monthly plan
Timeline model	5 working days, fixed	Quoted working-day count from brief	10 working days, fixed
Ownership	Yours outright by default	Outright or licensed — your call	Licensed with monthly plan; buyout available

If you're unsure which column you sit in, send the brief. We'll tell you honestly before we quote.

Indicative brackets

Rough sizes, not fixed prices.

Every Bespoke Build is scoped before we quote. These brackets help you guess where yours might land.

Small

~5–7 working days

Close to The Website, with one custom flow or a small addition that pushes it past the fixed scope.

Examples

5-page site + one custom form with conditional logic
Portfolio with a simple gated download area
Existing site + a single bespoke landing page with integrations

Medium

~8–15 working days

Multiple custom surfaces or a focused internal tool. Still a single build, still one handover.

Examples

Marketing site + booking flow with payments
Client login area with 2–3 project views
Custom quoting tool with PDF generation

Large

~16–30 working days

System-like scope without the full three-phase System. Usually a single product surface with serious custom logic.

Examples

Multi-role application with approvals and notifications
Complex booking or scheduling engine
Bespoke module deeply integrated with an existing platform

These ranges are indicative only. The real number comes back in your written scope — usually within 24 hours of sending the brief. Once quoted, the price and the day count are fixed.

Before you sign

Before you sign anything.

Why is there no price?

Bespoke Builds are sized from your brief. Once we've read it we write a scope, a fixed price and a fixed date, and send it back — usually inside 24 hours. From that point on it behaves exactly like our fixed-scope products.

How long does a Bespoke Build take?

It depends on the brief. Smaller ones sit close to The Website (5 working days); larger ones sit closer to The System (10). Whatever the number is, it's on the scope before you sign.

Do we own it at the end?

Your call. Bespoke Builds can be handed over outright, or licensed and hosted by us on an ongoing plan — same buyout terms as The System (AED 100,000) apply if you go the licensed route.

How is it different from just extending The Website?

The Website is fixed on purpose — 5 pages, one revision round, one enquiry form. The moment the brief needs a booking flow, a members' area, a custom module or a second product surface, it's a Bespoke Build.

Send the brief.

A short form gives us enough context to reply properly. Scope, price and delivery date come back within one working day.

Also built by usThe Website →The System →

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