somecode — bespoke software and web development studio, Dubai
Fitness & Wellness

Classes, memberships, check-ins unified.

We fix

-30%
Late cancels
+20%
Class fill rate
10m
Monthly instructor payroll
What we fix

Every fix for fitness & wellness.

How we fix it

Your own booking system priced as software, not as a tax. Credit packs, memberships, day passes, drop-ins — all modelled to how you actually sell.

Software cost stops scaling with members. Margins improve every time you grow.

Why it matters

What actually changes for you.

Not features. Outcomes. The measurable difference a system built around your workflow makes on week one.

Impact 01

Software cost stops scaling with members. Margins improve every time you grow.

Because: your own booking system priced as software, not as a tax. credit packs, memberships, day passes, drop-ins — all modelled to how you actually sell.

Impact 02

Late-cancels drop ~30%. Classes fill with people who show up.

Because: waitlist auto-promotion, late-cancel deducts a credit, no-show forfeits per your policy — enforced automatically.

Impact 03

You stop losing members you didn't know were slipping. Freeze abuse ends.

Because: a member crm: billing status, freeze windows, expiry dates, at-risk flags, comms log.

Impact 04

Payroll goes from a day of arguing to a 10-minute export.

Because: class register with attendance, per-instructor payout rules (base + per-head), monthly payroll export.

Anonymised proof

Boutique pilates studio replacing a per-member SaaS booker

A 2-location reformer pilates studio in Dubai with ~800 active members was paying more per month in Mindbody fees than in coffee — and it still couldn't handle their 5/10/20 class credit packs or the corporate wellness contracts cleanly.

Drag the divider — before ← → after

AfterWith somecode
  • Flat-cost bespoke platform, cost per member trending down
  • Credit packs + memberships + corporate contracts modelled natively
  • Weekly at-risk-member view (missed 2 weeks, no upcoming booking)
  • Instructor payroll — one export, signed off in 10 minutes
BeforeThe old way
  • Per-member SaaS pricing that punished growth
  • 5/10/20 credit packs tracked in a side spreadsheet
  • No visibility on which members were about to churn
  • Instructor payroll took a day of message-scrolling every month
What we'd build

Recommended systems.

Questions

The things you'd want to know first.

Can members pay with Apple Pay / Google Pay?

Yes — Stripe, Tap or Checkout.com, whichever fits your acquiring setup.

Do you handle corporate wellness contracts (Nike, EY, EGA etc.)?

Yes — corporate accounts with credit pools, monthly invoicing and per-employee reporting are first-class.

Can instructors see just their own schedule and payouts?

Yes — instructor login shows their classes, subs, attendance and month-to-date payout.

Can we do ClassPass / GuavaPass integration?

Yes — we mirror bookings from aggregators back into your class register so instructor pay is correct.

Let's scope what fitness & wellness looks like for your business.

A short intake, then a written recommendation and a fixed-scope estimate within one working day.