Every fix for retail & e-commerce.
One inventory record; storefront, POS, warehouse pick-lists and Zoho/Xero all write to it in real time.
You stop overselling. Refund tickets from 'sorry, out of stock' vanish.
What actually changes for you.
Not features. Outcomes. The measurable difference a system built around your workflow makes on week one.
You stop overselling. Refund tickets from 'sorry, out of stock' vanish.
Because: one inventory record; storefront, pos, warehouse pick-lists and zoho/xero all write to it in real time.
Marketing ships a campaign in a morning without opening a ticket.
Because: a cms your marketing team can edit — landing pages, offer badges, pdps, bundles — with a preview mode.
Ship-time per order drops from ~8 minutes to under 90 seconds. CX stops chasing.
Because: order → pick list → courier label (aramex, dhl, fetchr, quiqup) → tracking → returns, all in one flow.
COD refusal rate drops 30–40%. You learn which SKUs to stop offering COD on.
Because: cod confirmation via whatsapp before dispatch, live cod success rate per sku and per emirate.
DTC beauty brand consolidating Shopify + Airtable + a warehouse spreadsheet
A UAE-based DTC brand doing ~3,000 orders/month was stitching stock across Shopify, an Airtable and their 3PL's spreadsheet. Every White Friday broke inventory. Aramex labels were generated one-by-one in Aramex's portal.
Drag the divider — before ← → after
- Live stock across storefront, POS (2 stores) and 3PL warehouse
- Bulk courier label generation, Aramex + Fetchr + Quiqup routing rules
- Order timeline visible to CX, ops and finance in one screen
- WhatsApp COD confirmation before dispatch, refusal rate down to 12%
- — Stock synced by hand every morning
- — Aramex labels generated one-by-one in the courier portal
- — No single view of an order (CX had 4 tabs open per ticket)
- — COD orders shipped blind, ~35% refusal in northern emirates
Recommended systems.
The things you'd want to know first.
Do we have to leave Shopify?
No. We usually keep Shopify as the storefront and build the missing operational layer around it — inventory, fulfilment, B2B, subscriptions.
Can you integrate our courier accounts?
Yes — Aramex, DHL, Fetchr, Quiqup, Emirates Post, in-house drivers. Rules-based routing per emirate, weight or SKU.
Do you handle COD and cash reconciliation?
Yes — WhatsApp confirmation before dispatch, courier COD remittance import, reconciliation into Zoho Books or Xero.
Do you build for Tabby / Tamara / PostPay?
Yes — BNPL is standard at checkout, split across the providers your customers actually use.
Let's scope what retail & e-commerce looks like for your business.
A short intake, then a written recommendation and a fixed-scope estimate within one working day.